Phase 1 & 2 Screening Assignment Example | Topics and Well Written Essays - 250 words

Phase 1 & 2 Screening - Assignment Example Certain rationale substantiates this incidence within a country, especially regarding product acceptance. In this occasion, product acceptance in a country cannot be realized without far-reaching investment and fresh product development (Cateora & Graham, 2007). Additionally, the firm possesses inadequate resources, which are required in order to compose the investment. Consequently, the legal arrangement makes it be unfeasible for the firm to operate within a certain nation. In view of the firm’s objectives and resources, the investment cannot be successful due to the anticipated competition from other firms. Therefore, any predicament that directs to minimum market capability, proceeds emanating from a venture and objectionable competitive levels, threaten to cause a slump to that particular nation. Hence, the principal reasons for dropping a nation in the first phase hover around environmental shortcomings or drawbacks (Cateora & Graham, 2007). In Phase 2, dropping a nation centers on explicit reasons, concerning cultural environmental adjustments that are essential for the approval of the marketing blend that a certain firm offers. Additionally, it concerns whether the adaptation costs will permit admission into cost-effective markets. In this stage, the marketing mix serves as the focus for analysis of profitability and performance of the firm (Cateora & Graham, 2007). Nevertheless, establishment of action to undertake regarding dropping a nation is reliant on the expected productivity of the market, once the essential adjustments are