Typography & Typeface Design

Design Is everywhere. It may be a bit of click, but It Is definitely true. We live In an age of mass consumption and mass communication, and everywhere we look we can find examples of design. As an industrial design student l, naturally, tend to focus at product design, but there are of course many other design disciplines. However, there is one design discipline that I for some reason never perceived as design, until I was scribbling In my notepad one day. I was bored and drawing variations of the letter At first, it was just mindlessly doodling, but then I realized what I was actually doing.I wasn't just drawing the letter, I was designing it. It may sound Like a trivial discovery, but for me It was a revelation that Immediately triggered my curiosity. The truth is: typeface design is everywhere, and because of this it easy to forget that typefaces are products of design too. Somebody designed the logo of your favorite soft drink brand, somebody designed the font that is displayed on the â€Å"emergency exit† sign, and somebody designed the very letters you are looking at right now.Even In product design typefaces and typography can play a major role. Once I started to take notice of the amount f typography around me, it became almost overwhelming, and I couldn't help but starting to wonder. Who designed these typefaces and with what purpose? Where do they come from and how did they become such a big part of our everyday life? But above all, what can I as an industrial designer learn from studying this huge but for me uncharted design discipline?Typography In the middle of the desert HISTORY If we trace typography back to its roots, it is fair to say that it typography and typeface design emerged somewhere mid-1 5th century with the Introduction of movable type printing in always handwritten, but movable type printing allowed for new possibilities and systematic typography. Johannes Gutenberg designed the first typeface: Texture. The design was heavily influenced by the gothic style of the German area scribes. This style is called Gothic or Blacklisted.This new form of printing spread fast across Europe, and played a major role during the Renaissance. In Italy the German gothic style was replaced by the Venetian style, which was based on the instructional capitals on Roman buildings and monuments. These new typefaces were designed in a very structural way, and were very detailed and balanced. They soon became he main typeface for western civilization. The Italians also reintroduced the Roman concept of â€Å"minuscule†, or lowercase letters. The â€Å"minuscule† where kept in a case at low level easy access, while the capitals where kept in a case above that one.This is where the terms lowercase and uppercase come from, which are still used today. Eventually all these different elements melted together and these typefaces are referred to as Roman types. Late 15th century Italian printers realized that they could pri nt text in a slanted way, so that the vertical space a word occupied could be minimized. This way they could print more ext on a page. This style is called Italics, and is named after its place of origin: Italy. So in the early 16th century there where three main type classifications of Western typography: Roman, Blacklisted and Italic.However, people started combining Roman and Italic type, and nowadays Italics are often only used for emphasis, quotes and names or titles. During the 17th and 18th century typefaces evolved further, and typeface designers were experimenting with different stroke-weights and serif styles. Serifs are the little strokes at the end of characters In the 19th century the industrial revolution kook place. The rise of advertisement demanded for large-scale typefaces that Egyptian, or Slab-serifs, and were recognizable by their thick block like serifs.Early in the 20th century a new movement within typography emerged: modern typography. Modern typography was part of the modernist movement, which was a movement that strove for a new, modern interpretation of art, architecture, literature, etc. Modern typography strove for an universal form of communication, and by this is meant that they did not want the typeface to interfere with the message in any way: typefaces should be neutral, and their arm should be dictated by its function. They wanted information to be displayed in a visually linear and ordered way.One of the most characteristic developments of modern typography is the popularization of the sans-serif typefaces. Sans- serifs (literally â€Å"without serifs†) appeared as early as 500 B. C. , but modernists looked at them with new interest. They were clean, simple typefaces, and they lent themselves perfectly for the â€Å"function over form†- ideology of modern typographers. Gothic Roman Slab-serif Sans-serif Some modernist movements started to experiment with the form and placements of rods as well. Especially Dada ism experimented a lot with typography and pushed it in another direction.The Dada movement was a movement that rebelled against the established art forms. They deliberately avoided all logic and order in their works, and it is fair to say that the Dada typography was the counterpart of modern typography. Dadaist typography is characterized by the many use of different typefaces and letter sizes. Words were printed in both horizontal and vertical directions, random letters were placed throughout the poster and punctuation was often illogical. For Dadaists the form of the ext was more important than the message itself.A great example of this is the poem â€Å"Boom Pauses† of the Belgium poet Paul van Stained. Movement during the early 20th century. They started experimenting with shape of letters, trying to abstract them and build them up from basic shapes like circles and squares. These types are called geometrical typefaces. They were heavily influenced by the Dutch art move ment â€Å"De Still†. During WI, art forms where hindered in developing. Instead typography turned to propaganda posters for artistic outlet. Post WI typography developed at a rapid rate.After the war designers begin looking for a form of unification within design. This became the International, or Swiss style. It was characterized by the heavy use of sans-serifs, with a neutral and geometrical appearance. In the ass's the psychedelic movement emerged, which preferred on flowery ornamented typefaces, and distorted texts to mimic the effect of drugs, and even later styles such as â€Å"Grunge-typography' emerged. At the end of the 20th century computers started to appear in every household. With these computers came word processing software, and many default typefaces.It didn't take long or people to start experimenting with text and typefaces, and soon everybody started making their own typography. Especially with the arrival of internet DID typography became increasingly po pular, sometimes to the dissatisfaction of professional typographers. Think for instance of the controversy that surrounds Comic Sans. Nowadays, typography has become something that everybody does Looking at the background and history of typography we see that, although typeface design is a form of design, it is significantly influenced and used by different art movements throughout the years, which is a remarkable contrast.Design is a rational and orderly activity; designers structurally approach a design and follow certain rules when designing objects. In design it is often functionality that influences form. But in art, the form of an object is the aesthetic choice of the artist, and is not subordinate to functionality. Art does not follow a predetermined set of rules and the artist is free to experiment with form to his liking. In typography these two elements clash. On the typeface has a clear function: convey messages to the reader. But on the other hand the typographer is fre e to shape the letters in any way he desires.By doing so, the typeface itself can attain a certain â€Å"identity', and convey a message that goes beyond Just the displayed text. The Dadaist where the first to really experiment with this, and this may be further explained by looking at some famous typefaces. ANATOMY OF A TYPEFACE Before we dive deeper into typefaces and start to analyze them, it is important to understand some of the terminology of typeface design. Characters consist out of many parts, more than I am going to describe here, but the following are the most important and defining for a typeface. Arts of the specific letter, but each letter has a tern, which is the main body of the letter. What the elements attached to stern are called differs per letter. Typefaces are generally divided in serifs and sans serifs. Serifs are recognizable by the little extra stroke at the ends of characters, called a Serif. The lines that make up a character are called strokes. Strokes c an be modulated, which means they vary in thickness, or strokes can be modulated, which means they have the same thickness throughout the character. Well-designed typefaces are always designed within a structured grid.This grid consists out of multiple lines, in which the character is placed. The baseline is the line on which the characters â€Å"rest†. Parts of a character that extend below this line are called descendent, like for instance the bottom part of a â€Å"J†. So, as we can see, there are many different parts the typeface designer can use to give a typeface its identity. The height between the baseline and mainline is called the X-height. The Cap Height indicates the height from to baseline to the top of uppercase letters like H. Of most lowercase letters. Parts that extend above the mainline are called ascenders. He height from to baseline to the top of uppercase letters like H. A lot of letters have their own names for various IMPORTANT TYPEFACES THROUGHO UT HISTORY Now that we have acquired enough knowledge about typefaces and their history, let's take a better look at some (in)famous typefaces throughout history. Guttenberg Bible Texture (1452) Texture was, as mentioned, the first ever typeface. Texture was designed after the gothic style of the German scribes of that time. The strokes are modulated, and the serifs are very sharp and calligraphic. This is a great example off time related design.Anything you will type in this text will look medieval. Aloud Manumits' Roman (1495) A few decades later this typeface was designed in Italy. It defined the essential form of Roman types for the following three centuries. The characters have thick sterns and thinner â€Å"arms†, and very classical serifs. Because of their long existence, Roman typefaces tend to come across as a bit boring, and are often associated with formal and uninspired prints, like the â€Å"out of order†-sign you would hang on a bathroom door. Robert Gran dson's Civility (1557) This is one of the first typefaces that were designed from the ground up.It was made to look like calligraphy and show the qualities of quill riding, which was mimicked by using heavily modulated strokes and short ascenders and descendent. Note that the typeface is a sans-serif. The typeface expresses a sort of luxurious quality, while also displaying some old gothic features. This was the first slab serif font. It is characterized by its bold strokes and block-like serifs. It was popularized by the advertising industry, and it is not hard to see why. It is a typeface with a powerful look, and it's great for â€Å"yelling† at your audience.Kidney Grottoes (Hans Hoffmann, 1898) An early sans-serif that became the benchmark for future sans-serifs. It lived on to become evilly used in publications of Bauhaus and Swiss-style. Its modulated strokes and rational design gave it a neutral appearance, which made it one of the fundamental types of modern typeface design. Future (Paul Renee, 1927) This was the first truly geometrical sans serif. Renee put a lot of effort in modeling the lowercase letters into a very exact looking, mono-line appearance. As a result the typeface looks tight, simple and modern.Helvetica (Max Midrange/Eduardo Hoffmann, 1957) Comic Sans (Vincent Concern, 1994) Maybe the most beloved typeface of all time. It is a modulated sans serif, designed to be impolitely neutral. During the ass's, Helvetica became the face of corporate branding. Because of its neutrality, it is widely used in many different contexts: street name signs, subway signage, but also in graphic design. If you are walking in a city, you won't have to look far before you spot a text printed in Helvetica. It is so popular that even a feature length documentary was made about it.Comic Sans might Just be the most hated typeface ever created. Especially designers have a beef against this playful typeface. It was originally designed to be implemented in W indows 95 as part of Microsoft Bob, an animated dog hat provided help to Windows 95 users. It was based on the way classical comic book lettering. However, the typeface was not finished in time introduction of home printers, people at home started to experiment more with typography, and when they first laid eyes upon the funny looking Comic sans, they Just couldn't resist using it for their homemade wishing cards and flyers.As a result the typeface became insanely popular, and has stayed popular ever since. However, the truth is, it is not designed very well according the principles of typography, and especially since it is used so often in wrong contexts, typographers ant help but complain whenever they can. Entire essays have been written about the flaws of Comic Sans. New Alphabet (Wimp Cromwell, 1967) New alphabet is a geometric San serif, designed by Dutch graphic designer Wimp Cromwell as an experiment in 1967. It designed to deal with the limitations of early digital data dis plays.He wanted to adept his design to the technology, instead of adapting technologies to meet the design. Because the typeface consists of only vertical and horizontal strokes, some characters look a bit unconventional. With his experiment Cromwell sought the limitations of what we can perceive as readable. Comic Sans TYPEFACES IN CORPORATE BRANDING Heinlein (Heinlein) So we can conclude that different typefaces have different â€Å"identities. For many companies logos are very important. Often, an entire brand is created around a logo.Often these companies use certain typefaces as an additional tool of branding. By doing so, companies use the identities of a certain typeface to create or reinforce the identity of their brand. Here are some examples: Google (Actual BC) Backbone (Slovakia (Modified)) goes by the name Actual SQ. The Heinlein logo is developed especially for Heinlein. Note the â€Å"laughing† ex.'s as one of the rand's hallmarks. TIME Magazine (TIME) Ferreira (Offer Ross) Who doesn't recognize the clean white sans-serif on that blue background? Because of its thick Moline appearance, the Backbone logo looks fresh and modern.A very classy slab-serif that embodies Ferrier's characteristics: power and style. TIME magazine's logo consists out of four capitals. It looks like a classic Roman type but in a modern Jacket. The logo has something powerful, and makes you feel like that what you are about to read is very important. I have always been interested in graphic design and typography, which is one of the reasons I hose this sublet. It may be interesting to take a closer look at the my favorite typefaces and what they say about me. Next Light Gotcha Black Rockwell I Just love the no-nonsense factor of Gotcha.It is pretty powerful looking typeface, but also really simple and clean. This is the typeface I always use for titles and headers, but also for text that needs to pack some extra â€Å"punch†. My favorite slab-serif. It looks v ery solid, but the strokes are not too heavy. I especially like the way the serifs seem to be part of the stroke, and not Just added for esthetics purposes. Another simple typeface that I really love to use or smaller texts. It looks sleek and stylish, and really has a nice flow to it. This is a more elegant typeface. It the roundness of the characters give it a very friendly look.Code Light It may not look that impressive, but that is because it needs to be used with a pointiest (so letters need to be BIG). This typeface Just looks so incredibly light and has a high design-factor. There's Just something about this type that says: â€Å"good taste†. When I look at the selection I made it tells me something I already knew: I love minimalism. I don't want things to be as simple as possible; In design, but also in typography. However, thanks to all the knowledge I gained by writing this essay, I can go a bit deeper than that.For instance, I notice that I really prefer sans-serif s over serifs. These types are associated with modernism, and it might be worthwhile to investigate modernism some more. I have encountered this movement before, while searching for my vision and identity, and it is interesting to encounter it once again, although this time via my preferred typefaces. Now that we have seen the visual impact a typeface can have, it seems a logical conclusion that a typeface can be a powerful tool for a signer, if he wants it to be.Of course, typefaces can be chosen by Just picking one that looks about right, but they have much more potential than that. Not only can it be used to convey a certain message to the user, but designers can use typefaces as an expression of the identity of a product. It is interesting to see how typefaces have evolved over the past 500 years. From a medium to simply display information, to an art form which can hold the identity of an artist, or even an entire company, to a tool used by the masses to express their individua lism. It begs the question if industrial design might follow a

School wark

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Compare and Contrast two pieces or two authors using three literary Essay

Compare and Contrast two pieces or two authors using three literary critics. The stories used are How I Got That Name by Marilyn Chin and White Trash Primer by Lacy M. Johnson - Essay Example â€Å"How I Got My Name† depicts how the poet got her name ‘Marilyn’ and further illustrates social issues revolving family, and Americanization. As a reader, it is apparent that Chin is comfortable in her own voice as she tells her life experiences. In terms of structure, the poem is a four-stanza poem that utilizes free verse. It flow is natural and conversational, Chin’s tone changes from stanza to stanza. She incorporates irony, assonance, alliteration and other literary devices to add on to the flow of the poem (Cucinella 56). Its subtle complexity is reason for its continued popularity among audiences from all lifestyles in America. The subtitle to this poem is â€Å"an essay on assimilation† and this highlights the main theme that the poem tackles. Assimilation in America is difficult and the poem aptly captures her struggle (Cucinella 157). In addition, the subtitle signals to the reader that one should be sensitive and attentive to Chin’s struggle. Chin shares, both directly and indirectly, her experiences as a foreigner in America. Her father gives her the name ‘Marilyn’ derived from the legendary actress Marilyn Monroe. Her father’s choice of name illustrates that he had already envisioned his family as Americans; which they were not (Cucinella 54). Additionally, the name also depicted the influence that American pop culture had on Chin’s father. Her father easily assimilated into the American culture and wished his family would also follow suit. Despite being assimilated quickly, the family stayed true to its Chinese traditions and culture. Her father was the patriarch of the family and nobody dared to question his authority and decisions. Throughout the poem, Chin hints at the internal struggle she underwent as she integrated into the American culture. The second stanza provides proof â€Å"The further west we go, we’ll hit east; the deeper we dig,

What are the key skills of leadership in present-day organization Essay

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Discussion Week 1b Assignment Example | Topics and Well Written Essays - 250 words

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A global perspective on the social determinant of health - Essay Example This has happened to the extent that these days the word globalization has become synonymous with efficiency, economic opportunity and overall human security. While such developments are partially true there is also another side to the story. While the advanced nations of hemispheric West have had benign consequences as a result of globalization, key human development parameters of most Third World countries have fallen proportionately. Hence, it is difficult to present a blanket view of the impact of globalization on public health. In light of this fact, this essay will attempt to attain a nuanced understanding of globalization’s overall effect on public health outcomes across the world. This is done by way of perusing authentic scholarship on the subject. The litmus test for the efficiency and effectiveness of any public health system is its performance in a crisis situation. Civil societies have come to expect basic protections at the time of these crises. Such emergencies also test a government’s true ability to act under pressure. In other words, â€Å"they define a states capacity to protect its population while exposing its vulnerabilities to political upheaval in the aftermath of poorly managed crises† (Gorin, 2002). In the context of economic globalization at the turn of the new millennium, more than ever before, the general public demand transparency and accountability in global public health systems during medical and natural disasters. To gauge the robustness of public health systems in this new globalization paradigm, we need to study recent cases of acute public health emergencies. The Indian Ocean tsunami of 2004 and Hurricane Katrina are particularly relevant to this analysis. â€Å"Hurricane Katrina was unique in that the U.S. government accepted bilateral and multilateral relief aid, a rare event in modern times. In the aftermath of the Indian Ocean tsunami, enough formal external resources prevented the public health emergency from

Agency Theory and Corporate Governance Research Paper

Agency Theory and Corporate Governance - Research Paper Example The objective of this paper is to evaluate the definition of corporation as a ‘nexus of contracts’ for interpreting its compatibility in the present modern business and thus to examine the importance of corporate governance. For verifying the assumption of the agency theory, the insights of the definition towards the theorists have been researched. It was discovered that there are various critics to this notion of the agency theorists in the modern world. The critics determined that the factor of morality has been ignored by the definition of the agency theorists. Moreover, for measuring the characterization of the definition towards importance of corporate governance, research was done and its was found that the definition has been termed as ‘misleading’ by various critics because of the fact that it incurs legal enforcement of the shareholders while at the same time shareholders hold the least power of legality among all the stakeholders. Introduction The agency theory in relation to the corporate governance represents a two-stage mode of controlling the firm. The two levels are those of the managers and the owners. This research paper is aimed towards discussing the various significant issues related to the existence of agency theory in a corporation. The paper will focus on the interpretation of ‘nexus of contracts’ in relation to the agency theory and corporate governance. ... The use of the phrase, ‘nexus of contracts’ provides a new dimension to the corporation definition. Under this term, the problem of conflicts within a firm is observed as a unit of the contract enforcement. Agency costs are determined as the contract enforcement costs on the basis of the assumption that corporation often acts as ‘nexus of contracts’. Under this definition, the structure of the corporation is defined to be adapting to an attempt aimed towards profit maximization by way of trading among the different parties of contract that meets within the corporation (Maloney, 2003). Relationship between Nexus of Contracts and Agency Theory The definition of the firm ‘nexus of contracts’ has been provided by the agency theory. The nexus of contracts has been defined among various suppliers of a firm’s resource. The nexus of contracts presume two central parties to the agency theory. These are the principals and the agents. Principals are those who supply the capital to the firm and agents are those who manage the operational functions of a firm. Agency costs are encountered by the organization because of the reason that the interests of the two parties do not coincide. The costs of contract enforcement under this presumption consists of the cost of observing the agents’ behavior inclusive of the practices of compensation, restrictions of budget allocation and also the profit and loss because of the rules of operations and that of management restrictions (Proffitt, 2000). Insights of ‘Nexus of Contracts’ for Agency Theorists Under the assumption of the agency theory that defines a firm as a nexus of contracts, it is taken for granted that it is the self-interest of the parties which acts as a

Art History Essay Example for Free

Art History Essay Jose De Ribera, Martydom of Saint Bartholomew, ca. 1639. Oil on canvas * Ribera uses this piece to scorn idealization of any kind. * The drama and brutality expresses the harsh times of the Counter-Reformation. * We notice Caravaggio’s influence on Ribera through the naturalism and drama used in Martydom of Saint Bartholomew and Caravaggio’s many works. Francisco De Zurbaran, Saint Serapion, 1628. Oil on canvas * Serapion was a British martyr who was supposed to fight the Moors in Spain, who ended up being butchered in Algeria. * What makes this piece different is a complete lack of violence. There is no blood or any sign of a wound, as we can see his white robe is spotless. * Unlike most martyr paintings that make the subject seem heroic and brave, Zurbaran captures the true helplessness of the saint, winning the viewer’s emotions. Diego Velazquez, Water Carrier of Seville, ca. 1619. Oil on canvas * This piece captures the social issue of the rich and poor of Spain during the time. * The contrast of dark and light shows elements of Caravaggio, who Velaquez had studied. * Although this scene shows everyday life, the care it conveys suggests a deeper meaning. Diego Velazquez, Surrender of Breda, 1634-1635. Oil on canvas * Velazquez aided Philip IV in regaining power by using Surrender of Breda as propaganda. * This piece was not only a symbol of Spanish nationalism, but a tribute to Ambrogio Spinola, the Spanish general of this war. * Velazquez’s relationship with Spinola made Surrender of Breda especially historically accurate. Diego Velazquez, King Philip IV of Spain (Fraga Philip), 1644. Oil on canvas * Velazquez portrays Philip as a military leader by focusing attention on his marvelous red and silver campaign dress. * The painting is also known as Fraga Philip, because it was painted in the town of Fraga in Aragon. * This portrait was just another example of Velazquez’s propagandistic images used for King Philip IV. Diego Velazquez, Las Meninas, 1656. Oil on canvas * The use of depth and content in this piece helped prove Las Meninas as Velazquez’s masterpiece. * The mirror on the back wall seems to be the reflection of the king and queen, meaning they are being painted on the other side of the room. * Velazquez actually painted himself as the artist in the room. Peter Paul Rubens, Elevation of the Cross, 1610. Oil on panel * Rubens used elements both from the Renaissance and of the Italian Baroque to create the first Pan-European style, as seen in Elevation of the Cross. * The tension is emotional and physical, as seen in Christ’s face and the grief of his followers. * The drama is intensified by the strong use of light and dark. Peter Paul Rubens, drawing of Laocoon, ca. 1600-1608. Black-and-white chalk drawing with bistre wash * The predominantly black chalk drawing shows Rubens’ study of classical representation of the human form. * This piece is obviously a revisit of the marble sculpture that depicted Laocoon and his sons breaking free from serpents. * Rubens had a big focus on mastering the human body, which led him to copy classical works of earlier master artists, such as this piece. Peter Paul Rubens, Arrival of Marie de’ Medici at Marseilles, 1622-1625. Oil on canvas * The painting depicts Marie arriving in France after a long voyage from Italy. * The women waiting for her is an allegory personified to represent France, and the goddesses, Neptune and the Nereids (daughters of the sea god Nereus), represent the sky and the sea rejoicing her safe arrival. * The surfaces are enriched with decoration to further bring the painting together. Peter Paul Rubens, Allegory of the Outbreak of War, 1638. Oil on canvas * The beautiful human forms and energy that take away attention from the chaos of this piece is a recurrent theme in Rubens’ other works. * The Thirty Years’ War was Rubens’ reason to create Allegory. * The woman clothed in black, deprived of her jewels and ornaments is an unhappy Europe. Anthony Van Dyck, Charles I Dismounted, ca. 1635. Oil on canvas * Charles I turns his back on his attendants as he looks over his domain. * His location on higher ground gives us the idea he is higher than all of his observers and followers. * The king impersonates as a noble man for a casual walk in the park, but no one can take their eyes off his regal poise. Hendrick Ter Brugghen, Calling of Saint Matthew, 1621. Oil on canvas * The naturalistic presentation of the subjects echoes the work of Caravaggio. * This piece differs from work of Caravaggio because the use of color, rather than extreme contrast of light and dark. * There is a definite claustrophobic effect as noticed by the figures being crammed into a well-lit room. Gerrit Van Honthorst, Supper Party, 1620. Oil on canvas * In this painting, Honthorst portrays the darker side of humanity. * The man on the right being fed by the woman is sometimes interpreted as a warning by Honthorst to avoid the sin of gluttony. * Honthorst frequently placed a hidden light source in his paintings, such as Supper Party, to work with violent dark and light effects. Frans Hals, Archers of Saint Hadrian, ca. 1633. Oil on canvas * The Archers were one of many militia groups that helped in liberating the Dutch Republic from Spain. * In this portrait, each man is a troop member yet individually different from the next. * The troop members’ attire further helps create a certain rhythm to the piece. Frans Hals, The Women Regents of the Old Men’s Home at Haarlem, 1664. Oil on canvas * This piece captures the details of each sitter and their cultural characteristics. * The women seem to have different emotions all around, from complete disinterest to concern of their environment. * The monochromatic theme of this painting further adds to the painting’s restraint. Rembrandt Van Rijn, Anatomy Lesson of Dr. Tulp, 1632. Oil on canvas * The students’ individual faces tell us each has different feelings and thoughts about the man being dissected. * Van Rijn diagonally placed the body to break away from the strict horizontal orientation found in traditional paintings. * Rembrandt chose to have the students all on the left side to highlight Dr. Tulp and the body.

Use of Films for ESOL Learners

Use of Films for ESOL Learners CHAPTER I INTRODUCTION This chapter presents background of the study, statement of the problem, purpose of the study, significance of the study, scope and limitation of the research, and definition of key terms. Background of The Study Writing is a complicated skill, writing is a skill that the language teacher must teach to their students. And also it is very important because writing van give the student chance to show or express their personalities, and to mastery and to develop the English ability (Scot and Ytreberg,1992). In addition, because of writing, the learners learn to communicate with other people in order they will understand each other, or to read the message and they need to write it. (Raimes, 1983). That its why writing will give benefit for students if they mastered this writing. Writing is not skill where the students get easily and naturaly. It means, English as Foreign Language learners are not taught how to write a good narrative story in English language. However, to teach writing not only about grammar, the mechanics of the alphabet or the spelling, but also the learners need to see the ideas or concepts in English language. Lack of vocabulary is also the problem when the teacher ask students to write. The students look confused and asking their friend about what is the English language for some words. High school students are asked to write simple and short sentences, messages, short announcements, and also to write narrative, and other type of paragraphs (Depdiknas, 2006). In the statement above, the teaching of writing at high school is a simple one. However, writing is productive skills besides speaking, but still look complicated skill for SMA students to master. It is a complex activity that need a variety of skills. Due to that condition, the researcher tries to find out a kind of technique that can help students write sentences or a simple paragraph and encourage them in the writing activity. The researcher assumes that one of the good ways of teaching writing is by using media. Instructional media is important in teaching and learning processes in order the students can enhance and promote learning and support the teacher’s instruction. The use of media needs to be planned carefully. There are so many kinds of media that can be used in the teaching writing process. One of them is short movie. Short movie can be the basis of the most difficult side: motivate students to write. Short movie as the media are very useful for teaching English writing, especially to attract and giving the anxiety to the students’ attention and to deliver the information. So, in teaching writing, the teacher can use short movie to motivate the students to write, to help, to stimulate and to guide students to write a narrative paragraph. In this research, the researcher tries to implement the using of movie strategy into the teaching of narrative paragraph. A narrative paragraph is a paragraph that retells events happening in the past. It focuses on individual participants, uses correct grammar: past tense, focuses on a sequence of events, and it uses action clauses. To make a good narrative paragraph, it would be better if the teachers use short movie to make the learning process clear and make students understand, and the students will arrange the sentences in a good chronological order. The researcher believes that picture series is applicable for the students in SMAN I MANYAR GRESIK because it may guide, help, motivate and encourage the students to express and show their ideas, opinions, and thoughts onto paper. 1.2 Statement of The Problem The research problem in this research is in a question form: â€Å"How can 11th grade of SMAN I MANYAR students’ ability in writing narrative paragraphs be improved by using short movie?† 1.3 Purpose of The Study According to the problem above this research is to describe how the 11th grade students ability in writing narrative paragraph at SMAN 1 MANYAR can be improved by using short movie. 1.4 Significance of The Study The findings of this research can be useful for the teacher and other researchers. For the teachers, the finding of this study can give the alternative way or technique in teaching writing narrative texts. 1.5 Scope and Limitation of The Study The research is focused on the teaching and learning process by involving the 11th grade students of SMAN I MANYAR GRESIK in short movie to improve their writing ability in narrative texts. The improvement is focused on four components: organization, vocabulary, grammar, and mechanic. Those components are analyzed using analytic scoring rubric for writing. 1.6 Definition of Key Terms In order to avoid misunderstanding, the researcher defines several important terms in this proposal: Short movie is a movie that has a short duration about 15-20 minutes length. Narrative is a piece of text which tells a story and has generic structure begins from orientation, complications, and resolution. Writing ability is a way that needs skill of communicating a message to a reader to express idea, thoughts and feelings. Improve is make something to be better. From low to high. CHAPTER II REVIEW OF RELATED LITERATURE This chapter aims to provide a review of the literature related to the teaching of English in Indonesia, the problem of writing, the previous research and the media. 2.1 The Teaching of English in Indonesia English is the international language which is used in communication, or an activity every time. Mastering English is getting important. In Indonesia, English is a compulsory subject. But it seems that the teaching of English as a Foreign Language is not to lead the students to be able to communicate, but only to prepare the students to pass the national examination (Kam Wong, 2004:181). But nowadays, many teachers and learners realize if learning English is not only the skill that we need to pass the exams, but also for communication. Saukah (2000) states that the purpose of teaching English as a foreign language in Indonesia is that the learners will master to use English for communication; in written or oral language. The ability to communicate is the way how we are able to understand and show to express something. Writing is one of four language skills which has important role in teaching English as a Foreign Language. Brown (2001), writing is simple as putting the ideas or concepts into paper. Compared to speaking, writing is more difficult because writing has the typical characteristics of language that are more complex than those of spoken language such as the degree of formality. Naturally, the process of writing needs the different set of competencies and skills which not every writer has. As beginners, Senior High School students, of course, cannot be expected to master and apply all those writing skills. The students still have a lot of problems in expressing their ideas in writing form. The curriculum expects students to be able to write simple message and simple paragraph at Junior High School. This expectation has not been achieved yet because the students still find it difficult to express and show their ideas in the written language especially in English. This statement based on fact that most of the students’ paper cannot be understood well because there are so many errors. 2.2 Previous Research Research on using short movie strategy has been conducted by some researchers. Sumarsih (2006) did a study using short movie to teach English at the XI IPA-1 students of SMA Negeri 8 Medan. The study showed that the first score of the students’ test was 42,5 for the total improvement from the first competency test to the third competency test was 68,75%. The conclusion is that the student achievement was improved by using the media such as short movie. So the points that we can conclude from using short movie strategy in teaching writing are (1) stimulates the students to be active in English classes during the activity, (2) activates the four language skills (speaking, listening, readning and writing at the same time), (3) produces a fun English class as the best way to learn English, (4) increase students’ achievement. Media for Teaching Writing Listiyaningsih (2002), to facilitate the teaching and learning process, several kinds of media can be used as useful means of teaching in interesting ways. In fact, teaching and learning activities are communication processes. So, using media in teaching writing are good to encourage and stimulate the students to be actively involved during the teaching and learning processes. The media are: Short Movie Sound speaker Proyektor CHAPTER III RESEARCH METHODOLOGY This chapter contains the description of the research methodology. It includes research design, population and sample, subject and setting, data collection, and data analysis. 3.1 Research Design In this study, the researcher uses Classroom Action Research because the researcher wants to improve the students writing skill. The researcher uses short movie as instructional media to improve the students writing skill. It will be brought by the researcher as a new teaching technique in the class. Particularly, the aim of this study is to find a new strategy or technique in learning English writing which can help the teacher to solve classroom problems. The researcher implemented the CAR by Kemmis and Mac Taggart (1998). There are four phase or steps in this action research: (1) planning an action, (2) implementing an action, (3) observing and (4) reflecting. 3.2 Population and Sample The population of the study consisted of 360 students ; 124 male students and 236 female students in SMAN 1 MANYAR Gresik 11th grade . The sample of this study consisted of 36 students of class XI IPS 2: 16 male students and 20 female students, which chosen by cluster sampling at SMAN 1 MANYAR Gresik 11th grade . 3.2.1 Subject and Setting This research was conducted at SMAN 1 MANYAR Gresik 11th grade.. This school had thirty (30) classes and each level had ten (10) classes. The subjects of this study were class XI IPS 2, at the academic year 2013/2014. The class consists of thirty six (36) students. The reason why the researcher chose this class because this class had the most problems in writing. 3.3 Data Collection 3.3.1 Intrument The instrument of this research; First, document collection was conducted by collecting students’ papers at the end of the steps to be evaluated. The data that researcher test are two data in cycle 1 and cycle 2. Both of the cycle are test which will have different movie that will be showed to the students. And the papers the students submitted not just the result of narrative paragraph, but also all their drafting in order to evaluate their progress when they write before. Second, field notes were used as instruments to know what was happened such as the condition and the setting of the class, the atmosphere of the classroom and the other unexpected things that happened. Third, interviews were conducted in two types; at the beginning of the study in order to gather data about the students’ problems in writing and at the end of to find out the students’ understanding the implementation of the narrative paragraph using short movie strategy. Finally, questionnaires was applied at the end of the cycle to know about the students’ responses and attitude in the implementation of the approach. 3.3.2 The Procedure of Collecting Data The researcher did the steps proposed by Kemmis and Mc Taggart (1998) as illustrated below; The researcher explains the research procedures start from preliminary study and research implementation; including planning, implementation, observation, and reflection which is appropriate with the illustration above. Planning: The teacher plans about the lesson plan, materials, media, the instruments. Implementation: In this part, the teaching and learning processes are carried out by the researcher, helped by a collaborator or teacher to observe the students’ progress during the process of learning. Observation : the process of recording and gathering all of the data during the teaching and learning processes. Reflection: the researcher and the collaborative teacher are discussed the result of the implementation if it is success or not. 3.4 Data Analysis In evaluating the students’ writing scores and results, the researcher uses analytic scoring rubric whose components of writing are scored partly and separately based on the composition such as; content, language use, and mechanic. The researcher wants the students will has minimum target score at least 60. Table 1. Scoring Rubric of Evaluating the Students’Writing Products Components of Writing Level Scale and Descriptor Content: Vocabulary Chronological order 4 The content is relevant to the topic and easy to understand. 3 The content is almost complete, relevant to the topic. 2 The content is relevant to the topic but is not quite easy to understand. 1 The content is not quite relevant to the topic. Language use: Use Past Tense 4 No grammatical inaccuracies 3 Some grammatical inaccuracies 2 Several grammatical inaccuracy 1 Frequent grammatical inaccuracies Mechanics: Spelling Punctuation Capitalization 4 It uses correct spelling, good punctuation, and capitalization 3 It has occasional errors of spelling, mistaken punctuation, and capitalization 2 It has frequent errors of spelling, punctuation, and capitalization 1 It has no mastery of convention – dominated by errors of spelling, punctuation, and capitalization Adapted from J.B. Heaton (1990:111) with some modification. From the scoring rubric of writing narrative in table 1, the maximum score is 12 (3 x 4) and the minimum is 3 (3 x 1). So, to identify the final score of the students’ achievement in writing narrative is based on the following scores category in the table. And the scoring is: Data Display There are four kinds of data that collected in this research and most of them were in the form of qualitative data. They were collected from document collection, field notes, interviews, and questionnaires. 1

Operation Management In British Museum And London Zoo Tourism Essay

Operation Management In British Museum And London Zoo Tourism Essay British Museum is one of the largest and most comprehensive museums in the world which was found in 1753 in London. The collections exhibited there were collected all over the world from the origins of human being to present day. By visiting those fantastic objects, people will experience a historical and cultural journey. As the mission cited below from the museum website, British Museum is more than a non-profit making institution, it is a great treasure belongs to all mankind. The Aim of the British Museum (the Museum) is to hold for the benefit and education of humanity a collection representative of world cultures (the Collection), and ensure that the Collection is housed in safety, conserved, curated, researched and exhibited1. -British Museum Governance Policies and Principles London Zoo is also a famous attraction in London opened to public since 1828 which is two years after since The Zoological Society of London has been found. Over 720 different species of animal exhibited here, it is a place not just for visiting, it is a playground in which you can interact with animals and get better known of their living. The main purpose of this essay is to find out the similarity and difference of operation methods between two organizations. Therefore, the operation procedure of British Museum will be illustrated at first, which will be generally indentified through several aspects, such as layout and 4Vs. Afterwards, the necessary comparison and contrast will be analysed between British Museum and the given case London Zoo. And some recommendations will be given in the end. Facilities of British Museum In order to study the operation system in British Museum, the facilities used in the Museum will be illustrated in the following. Furthermore, the analysis will be taken specifically and try to find out the deficiency  it needs to improve. 2.1 Operations management in not-for-profit organization As the obligation mentioned in introduction, British Museum is a trust funding organization which is free to the public, so generally speaking it is a non-profit making organization. However, the Museum makes the profit in some certain ways, such as recruiting the members and selling the souvenirs in the shop. To make it simple and clear, in the following research, British Museum will only be considered as an organization which only provides service to satisfy people by creating a good atmosphere and to promote its reputation all over the world. Layout and flow style With 8 million objects housed in British Museum, the layout would be a little complex. After several expansions over the centuries, it went through the changes from a normal mansion in the past to todays 75,000 m2 scale, which equals to nine football pitches. British Museum has three floors, which are lower floor, ground floor and upper floor. For my observation, the main visiting area is ground and upper floors. Ground floor Ground floor has four levels from level-1 to level 2. (see figure1) When entering the building from the main entrance, two small desks stand beside the passageway which only offers the free maps. Except for the securities, no staff can be found there. After gathering the map, I walk into the great court, and a large information desk at the right side of court, some staffs are working there for any requires. In addition, there is a special service provided here which is a multimedia guide (audio descriptions) can provide eleven different languages, by doing this the cost of staff is much reduced and the quality of service is increased. At this level ( level 0), there is a reading room opened for special exhibitions in the centre of great court and several shops and cafes opened in the corner of great court. And other facilities such as toilets for man, woman, disabled and a baby changing room are on the two sides of great court. Around the great court, more than thirty galleries are opened to the public on the three sides of the ground floor. On level -1,1,2, there are also some galleries opened. And both lifts and stairs are available between different levels. Visitors can choose any sequence of visit, clockwise, counter clockwise or random. Figure 1 Lower floor On this floor, there is less worth to visit on this floor, which only contains three galleries and two educational centres organized by enterprises ( see figure 2). Very few visitors reach this floor. Figure 2 Upper floor The galleries on this floor were arranged on the four sides of court (see figure 3). And the amount of rooms are more or less the same as ground floor, which include five themes, Ancient Egypt on the north side of level 3, Ancient Greece and Rome on the west side, Japan culture on the north side of level 5, Europe on the south side and Middle East on the right side. Figure 3 Furthermore, as more and more precious objects will exhibit in the museum, the display is very important for the operation management in British Museum. They even formed a policy of display to process the layout and flow aimed to ensure all kinds of demand from customers and to make them satisfied. Transformation process model Input to the process In the operation process, there are two sets of inputs, one is transformed resources which are always transmuted, and the other set is transforming resources which made transformed resources (Slack el al., 2004). Applied to the operation of British Museum, transformed resource will be the customers, and transforming resource is the staff, also includes all the collections. To improve the operation performance, the museum needs to explore new collections, but more importantly, it should train the staff to enhance their professional skills in two ways, the exhibitions maintenance and customers service. Within the process In the process, Slack el al. (2004) point out that different inputs transformed can be determining different types of process. Here the types of process will be divided into three categories; respectively they are materials process which is to transform the physical products, information processing which concerned with informational properties and customer processing which means customers are considered as major input throughout the whole process. As the above clarification, it is obvious that the British Museum belongs to customer processing, because at the beginning of transformation, each customer is fresh without any experience to the museum, but when tour ends, the physiological state of customers are equipped with basic knowledge and feeling about what they visited. Outputs from the process After studying the operation process, it is can be found that very few organizations produced pure product or service, in most of cases, services and products are merging together to enhance their competition in the market. Generally speaking, the output of British Museum is service, which is intangible and hard to qualify. Some organizations adopted the customer feedback mechanism to qualify the fulfilment of customers need. This kind of processing requires a high qualification to satisfied customers psychology needs. Characterizes of process : 4Vs 2.4.1 Analysis of 4Vs between London Zoo and British Museum After identifying the outputs and inputs of British Museum, the volume, variety, variation and visibility should be analysed. Firstly, as the biggest national tourist attraction in UK, both British Museum and London Zoo have a high volume of visiting. In 2009/2010, 5.7 million people visited the British Museum. And in busy days, the visitors of London reached 4000 to 6000 per day in average. Next, the variety of service in London Zoo and British Museum is relatively high. Although a large amount of exhibitions provided by the two organizations, visitors can choose the touring routines according to their needs and preference. There is no fixed routine. Thirdly, the variation of demand in British Museum is low due to it just experiences a small fluctuation in summer holiday compared with normal days. Conversely, customers demand of London zoo on weekends and special events will spur to 18000 per day while on Christmas Eve only 48 visitors there, so the variation of London Zoo is relati vely high. Finally, visibility means customer contact which made by organizations. As the case shown that London zoo has high visibility, in such circumstance, they realise the importance to improve service and to meet customers need. Similarly, British museum usually arrange the short period tours and try to benefit visitor to fulfil their need. However, the contact between staff and visitor is not frequent here. Table 1. Organization Volume Variety Variation Visibility London Zoo High High Relatively High High British Museum High High Low Medium 2.4.2 The implication of 4Vs of operations Compared with the ideal dimensions in the four aspects, high volume, low variety, low variation in demand, and low visibility, the operation process of British Museum seems closed to the ideal model and cost less in its operation management. However, the high variation of customers demand requires London Zoo to explore what customers really want from them. And it is the point for London Zoo to keep a sustainable increase. Pros and Cons of operation process in British Museum 3.1 Pros 3.1.1 Specify and categorize customer demand: Explore  the Museums highlights As a huge amount of collections exhibited in the museum, for most visitors, it is impossible to visit all the galleries in such a short period. To give the visitors a worthy visit, the museum selected a few of most valuable objects and created several options according to different length of tour. This is providing an opportunity for visitors to explore the highlight exhibitions, then visitors can plan their own trip by those suggested routine. Thus, the satisfaction of visitors can be largely improved. Meanwhile, it can also avoid the crowd in peak season and shorten the operation process. The routine suggested currently as below (Visitors can find the information at information desk) 1 hour at the Museum 3 hours at the Museum Objects to see with children A history of the world in 100 objects As the four selected routines designed by British Museum, on one hand visitors will tour the museum with the purpose, the time of visiting is much saved and it also make this touring much clear and effective. On the other hand, it makes the process flow fluent and efficient. 3.2 Cons 3.2.1 Complex layout for the large galleries Generally, the collections are categorized in related to the nature and history of objects. So in British Museum, the main permanent galleries are Ancient Egypt, Ancient Greece and Rome, Europe, Asia and Middle East, Africa and America. And some large galleries contain two levels. The situation is when you wanted to visit the galleries completely, you have to go upstairs. If you pass through the way-out upstairs, your routine of the whole visiting will be disturbed. Otherwise, you have to go downstairs go on the visit to other galleries. Additionally, for such a layout, visitors are easily getting confused and lost directions, because there is no any sign of direction. During the visiting, I found the division between different themes was not so clear, especially for those big galleries which contain two levels. 3.2.2 Less space on the hot spot area Another layout problem is that it was a little bit crowed in the popular galleries such as the gallery of ancient Egypt. For my observation on that day, so many people were interested in Egypt Mummy and stopped to take photographs or pay a notice on particular object. In such way, it made the gallery too crowded to visit, and visitors must feel unsatisfied at this moment. Comparison and contrast between British Museum and London Zoo 4.1 General introduction of case London Zoo London zoo is one of the most popular animal collections in the world which opened in 1828; the aim of it is to house and display live animals and makes profit. In the past few decades, visitor attendance keeps high although there is a fluctuation because of zoos reconstruction and some other public reasons. But by the mid-1950s the visitor numbers began to decline from 2 million year by year, and by 1995/96, the budgeted level was just nine hundred thousand. The main reason is from social-economic changes including changing of living habits, growth in car ownership, leisure preferences and inflation as well as fierce competition. Due to the decrease in visitor attendance and lack of investment in zoos developments or its image, urgent action needs to be taken to change the situation. With the support of zoos staff, a new development plan was published and adopted in 1992 in order to improve the facilities and the service quality. Relevant surveys also need to be made in advance. Profit and not-profit The British Museum can be regarded as a non-profit organization sponsored by the Department for Culture, Media and Sport, but it also has self-generated income through retail, international touring exhibitions, Membership, and fundraising programmes. By contract, London Zoo mainly relies on the financial profit to keep running its daily operation and maintenance and also partly relies on the public fund. To some extent, British Museum is trying to achieving a high reputation worldwide by create the most comfortable environment to visitors, however, London Zoo aims to enhance the quality of service to attract more visitors and increase the income. Defined the targeted visitors Both British Museum and London Zoo understand the importance to define their target visitors. Generally, the target customers of British Museum are tourist including individuals, couples and families, some specific researchers as well. After define the customer and their need, the museum provides selected touring options to normal visitors, which is a convenient service to visitors. Same as London Zoo, after specified the visitors, it is important to improve their service by knowing what their particular needs. By categories the visitors and figure out the characters of each group, organization will be easy to improve the service to meet their exact need. Quality of service As my observation of British Museum, it is hard to feel the existence of service even they provide the short free tour occasionally. Except for the information desk, you can hardly find any staff for help. Compared to British Museum, London Zoo also suffers from quality problem, due to capacity problem. London Zoo operated badly during peak periods because of lack of staff. As a result, the column contact with staff received the lowest score in the investigation. Long queues, delays, lack of contact lead to problems in quality in London Zoo Conclusion recommendation As the study above, although both British museum and London zoo belong to service organizations, the commercial purposes are different. However, they aim to provide the best service to achieve the success in their own business area. As the big national organizations, even though both London Zoo and British Museum are fully equipped in facilities, there are still some operation problems in service quality and process of layout. For British Museum, in terms of layout, they may provide the visitors more comfortable environment by expanding the space in the hot spot galleries; in the large galleries, the museum can display the collections all in the same level to avoid making visitors confused or lost. While in terms of service, I suggest that the staff may contact with visitors face to face more. For London Zoo, the capacity should be improved through recruiting the temporary staff during peak season. As the survey adopted in the case study, they have to create more contact with visitors and supply more qualified catering to increase the performance. No matter how big the organization scale is, it still has its strength and weakness. The obligation of management team is keeping optimize the operation process and continuously making profit and get a great reputation in the business area.

Clinical Psychology Essay -- Scientific Research, Qualitative Research

Clinical psychology aims to reduce psychological distress and to enhance and promote psychological well-being by the systematic application of knowledge derived from psychological theory and data’ (British Psychological Society Division of Clinical Psychology, 2001). To this end clinical psychology has distinguished itself from other helping professions by an enduring reliance on its foundation of scientific research. Within scientific research there is always a strong debate between those that prefer quantitative methods and those who prefer qualitative ones. proponents of quantitative methods have built the standards in experimental research and in researches performed on a large number of subjects and which use sampling criteria and statistical analysis techniques. On the other side, the qualitative method uses procedures of qualitative nature both at the level of collecting the data as well as the level of analyzing them (Tagliapietra, Trifan, Raineri & Lis, 2009). The gathering data procedures include: interviews, group discussions, observations, journals; while the analysis procedures include coding, categorizations and systematic confrontation between the categories and their dimensions. Such research is often defined as an explorative one, opposite to â€Å"classical† scientific research aiming to confirm / disconfirm initial hypothesis. Among the qualitative methods used in the sci entific research we can list: Focus Group, Speech Analysis, Conversation Analysis, Grounded Theory and Phenomenological Interpretative Analysis (Tagliapietra, Trifan, Raineri & Lis, 2009). This tension between an emphasis on a positivist science base and an emphasis on therapy and professional issues runs through many debates in clinical psy... ...s to use, qualitative methods in drug evaluation can increase the likelihood of discovering new kinds of information about the experiences of patients and those who care for them. In summary, quantitative research method as a research tool has an several contribution in the field of clinical psychology. Opportunities are unlimited in rehabilitation to describe and interpret phenomena via qualitative study. The qualitative research method is needed in addition to or concurrently with the quantitative perspective in improving the practices of clinical psychology. Using qualitative methods in clinical practices has several advantages compared to the quantitative methods. Moreover qualitative method as a research tool has been proven by different researchers that it contributes in development of new theories and new treatment approaches in clinical psychology.

Flannery OConnors A Good Man Is Hard To Find :: essays research papers

In her short story "A Good Man is Hard to Find† Flannery O'Connor's seems to portray a feeling that society as she saw it was drastically changing for the worse. O'Connor's obvious displeasure with society at the time is most likely a result of her Catholic religion and her very conservative upbringing in the ‘old south.’ She seems to depict her opinion in this particular story by using the character of the grandmother to show what she saw was happening to the times. Evidence of society's "demise" is woven into the story, and presented through an interesting generation gap between the grandmother and her family. The grandmother is representative of devoutness and Christianity which O'Connor apparently believed to be more prevalent in the "glamorous" Old South. Attention to prim detail separated the grandmother from the rest of her family who seemed to be living in a different world than she. As she organized herself in preparation for the trip, her family was described as rather common people living in a frusturated middle class world. O’Connor described the old woman as she settled herself comfortably, removing her white cotton gloves and putting them up with her purse on the shelf in front of the back window. The children's mother still had on slacks and still had her head tied up in a green kerchief but the grandmother had on a navy blue straw sailor hat with a bunch of white violets on the brim and a navy blue dress with a small white dot in the print. Her collar and cuffs were white organdy trimmed with lace, and at her neckline she had pinned a purple spray of cloth violets containing a sachet. In case of an accident, anyone seeing her dead on the highway would know at once she was a lady. The parents pay little attention to the grandmother and when they do, they are often quite rude. The unruly children are representative of the breakdown of respect, and discipline, and are consequently a forecast of future generations. They constantly demean the grandmother and at one point, June Star even complains that her grandmother has to go everywhere they go right to her face. O’Connor seems to be illustrating not only how times are changing, but how the future generations have no respect for thier precedents. The Misfit represents evil. At one point the Misfit likens himself to Christ, in that they both were punished for crimes they did not commit. Christ accepted death for the sins of all people, however. The Misfit is in a constant battle against his fate that he sees

Simple Machines :: essays research papers

Simple Machines Definitions: Machine- A device that makes work easier by changing the speed , direction, or amount of a force. Simple Machine- A device that performs work with only one movement. Simple machines include lever, wheel and axle, inclined plane, screw, and wedge. Ideal Mechanical Advantage (IMA)- A machine in which work in equals work out; such a machine would be frictionless and a 100% efficient IMA= De/Dr Actual Mechanical Advantage (AMA)- It is pretty much the opposite of IMA meaning it is not 100% efficient and it has friction. AMA= Fr/Fe Efficiency- The amount of work put into a machine compared to how much useful work is put out by the machine; always between 0% and 100%. Friction- The force that resist motion between two surfaces that are touching each other. What do we use machines for?   Ã‚  Ã‚  Ã‚  Ã‚  Machines are used for many things. Machines are used in everyday life just to make things easier. You use many machines in a day that you might take for granted. For example a simple ordinary broom is a machine. It is a form of a lever. Our country or world would never be this evolved if it wasn't for machine. Almost every thing we do has a machine involved. We use machines to manufacture goods, for transportation, ect.   Ã‚  Ã‚  Ã‚  Ã‚  In the W=F*d equation the trade of between force and distance is as you use a machine the force goes down and distance goes up. If there was no friction they would be equal and trade.   Ã‚  Ã‚  Ã‚  Ã‚  There are six simple machines. They are a lever, pulleys, inclined plain, wheel and axle, screw, and wedge. The lever is used very often an example of a lever is a broom. Your hand is the fulcrum and when you sweep it is a lever. A lever consist of a fulcrum, effort, and resistance. A pulley is used to lift or pull objects with a advantage. To get a advantage it matters how many lines are going to the load. For example if there is 3 lines to the load it is a 3/1 advantage. A inclined plain is used to lift an object easier but with more work. Instead of lifting it straight up you push it a greater distance but with less force. A screw is a inclined plain wrapped around a cylinder post. Its like a ramp around the screw. A wedge is a inclined plain with one or two sloping sides. Chisels, knives, and ax blades are examples of wedges.   Ã‚  Ã‚  Ã‚  Ã‚  IMA is ideal mechanical advantage meaning a frictionless world with 100% efficiency. It is saying that work in and work out are exactly the same.

ABC’s Unique Selling Proposition

In this fast changing world, preferences of people change as well. For instance, people became more health conscious than before. So, Anheuser-Bush Company which is known because of excellent beers produced comes up with the product better than its competitors. The product is Bud20. It is a kind of beer which includes a content of 20 calories in one bottle. It contains the lowest calorie compared to Cools and Miller and other competitors as well.Even though, the ingredient has only 20 calories, it is still considered as great tasting and finest beer in order to meet the demands of the customer in both the higher and the lower ends. Surely, the people will patronize the product and bring a high profit in the company. Since the company can afford to introduce the product to the higher advertisement, it is much easier to sell. The fastest way to advertise the product is through TV commercials and product launching in one of the variety shows in the country.Promoting the product to numer ous magazines and newspapers daily or weekly is also an effective marketing technique that should be applied. Since the company is one of the largest brewing companies and has established a good and respectable reputation when it comes to the manufacturing of beers, they gained a wide range of marketers to sell their product. These are supermarkets, groceries, convenience stores, liquor stores, restaurants and bars. . Bibliography Anheuser-Busch Companies, One Busch Place. St. Louis, MO 63118. 2 Dec. 2007. http://www. anheuser-busch. com/Products. html

Praise Be To Tyrell: Religion in Blade Runner

â€Å"‘More human than human’ is our motto. † (Scotts, BR) This famous quote, said by the character Tyrell in Ridley Scott’s Blade Runner, sums up the overall theme of the movie, which is the nature of being human. Blade Runner is Scott’s depiction of what is to become of Earth and how civilization has come to a point where humanity can be questioned. Reality is blurred and the nature of what is human is changing. Replicants appear identical to humans and even have emotions while the real humans appear cold and unemotional. The characters in this film are staged perfectly to compliment their environment as well. Scott uses mise en scene to suggest a vision of the future that is not only a collapsed, technological metropolis, but also a sad, lonely, and overall soulless place. Scott also uses the typical film noir protagonist who is often alone and faces an inner struggle between being a hero and looking out only for himself. Deckard, played by Harrison Ford, is far from a knight in shining armor, in fact, some of his actions might suggest that he isn’t a hero at all. However, in order to understand Scott’s complex film, a closer look is in order. We must look past the basic actions of the characters and focus on rather why they do their actions. One way to do this is by focusing on the films subtle subtext element of its allegorical relationship to Christianity. Throughout the film, it appeared that the analogy between the Bible and events in the movie actually had a relative connection, for example, Tyrell could be seen as God, Roy Batty as Lucifer, and Rachel as â€Å"the biblical wife of Israel in the Old Testament; the mother of a culture that will rule the Earth. † (Romero, 114) Also known as Eve, and Deckard as Adam. Humanity itself is brought up for definition in this film, as the Replicants are in many ways more human than the â€Å"real humans† they are interacting with. These Replicants are artificial organic humanoids which only have five-year life spans, and are banned from Earth. Death is an obsession to the Replicants. This is because although they know that they will die in a few years, they do not know their incept dates, thus not knowing when the clock actually started, or when it will end. Death to the Replicants is represented by their own mortality and the outside personification of the Blade Runners. This could possibly be why they live much more passionately than the human characters. Also, the main Replicant Roy Batty, displays a greater importance to life. Roy, and his loyal followers Oris, Zora, and Leon, are representations of fallen angels. They can be represented by Lucifer in the way that they have been expelled from the earth (much like Lucifer being expelled from heaven), and is obsessed with the same questions of morality. Roy’s angelic side is displayed, however, at the end of the film when he spares Deckard his life. During the scene, Deckard is filmed from a high angle to suggest vulnerability and a lack of understanding, with his eye’s clenched shut as he clings to the building; a keep of blindness to the world around him. With the end near, Roy Batty goes through a change that manifests in the fact that he prevents Deckard from falling to his death and becomes his savior. In fact, as Roy grabs Deckard from the ledge he shouts, â€Å"Ah, kinship! † (Scott, BR) As the two face each other, their proximities become closer. So close in fact, that they fit the frame tightly together. Now the angle of the camera is level, almost like an understanding simply by the two characters sitting eye to eye. As they face each other, Roy seems to come to terms with his own morality and the inevitability of death. Though Roy is put at peace, this shocking and moving scene stirs up questions and thoughts within Deckard’s head. He states, â€Å"I don't know why he saved my life. Maybe in those last moments he loved life more than he ever had before. Not just his life – anybody's life; my life. All he'd wanted were the same answers the rest of us want. Where did I come from? Where am I going? How long have I got? All I could do was sit there and watch him die. † (Scott, BR) Thus, Roy Batty has redeemed himself by following in the footsteps of Christ. This is where the nail in the hand begins to make sense, as Roy is in effect attempting to become Christ-like himself. He has also forgiven others as he would have God forgive him in that he saved the man who killed his beloved Pris. As he dies, the white dove he had been holding escapes from his hand and flies up into the sky. Roy’s newly purified soul is now free, and on the way upward to peace and salvation. With evil there must be virtue to counter balance it. In this case, to counter balance Batty’s symbolism of Lucifer, J. F. Sebastian symbolizes Christ in the film. He is the missing link between the Replicants and Tyrell. He is also human in the fact that he was born rather than created, but he has a disease which is quickly killing him, thus he is in a similar predicament that the Replicants face with morality. So the connection can be made that he is a composite of man and Replicant just as Christ was a composite of man and God, and also the fact that as Christ lived among men, J. F. ived among the Replicants. When asked by Pris if he ever gets lonely, J. F. responds, â€Å"Not really. I MAKE friends. They’re toys. My Friends are toys. I make them. It’s a hobby. I’m a genetic designer. † (Scott, BR) Another similarity between Christ and J. F is that Christ attempted to bring humanity to God, and was killed by the very people he attempted to help. J. F also attempted to bring man (Replicants) to their maker, Tyrell, and was murdered for attempting to help. Though J. F. Sebastian’s trust and faith leads him to a gruesome fate, it allows the Replicants to meet their creator. Even the way J.  F. and Roy ascend up the elevator to meet Tyrell is symbolical to the ascent into Heaven. The whole experience of meeting Tyrell is parallel to the Old Testament of the Bible. For example, the Replicants were created by Tyrell just as man was made by God and they were each separated from their maker and sent off the world. In Blade Runner the Replicants were sent off to a different planet whereas in the Bible man was banished from the Garden of Eden. Eventually the created begin to seek out the one who had made them, almost as a quest for God, and he does commits several sins in his search for the creator. Through the help of Sebastian, Roy is able to finally come into the presence of his maker, who welcomes him warmly and without reservation. â€Å"I’m surprised you didn’t come here sooner. † (Scott, BR) Tyrell comments as Batty enters his church-like quarters. Tyrell in this scene is a perfect symbol of the New Testament God — slow to anger and quick to forgive. He is happy to throw out the past, and look only at those things which are positive about his children. However, Roy is angered and upset by the presence of Tyrell, and he begins to make demands of the man who created him, much like Lucifer demanded to be in higher power in Heaven. In the end, Roy is like any other man. He is aware of his own mortality, and looks to Tyrell to give him a new lease on life. When he finds that his pleas to Tyrell are not answered he lashes out and rebukes the man who he had thought of as a savior in the past. This is akin to a man who prays faithfully to Heaven for a release from disaster or distress, and loses faith if his condition does not improve. Upon losing faith, Roy also kills the messenger, Sebastian, thereby paralleling the killing of Jesus. After these acts, he returns to the elevator and falls from heaven, returning to the material world as a fallen ngel. Lastly, Deckard and Rachel can be compared with the biblical characters of Adam and Eve. In the Bible, Genesis tells the story of two people, a man named Adam and a woman, who was made from his rib, named Eve. They were placed together in the Garden of Eden and given only one rule, to never eat from the tree of knowledge. Later, Satan, disguised as a serpent, coaxes the two perfect humans to eat an apple from the sacred tree. When Adam and Eve ate the apple, God grew angry and chased them out of the Garden and gave them sin, pain, and imperfections. There is an obvious parallel between the characters in Blade Runner and the biblical references of Eden. However, in Blade Runner the audience is able to see two couples portray Adam and Eve; Deckard and Rachel, and Pris and Roy. The two couples differ in the way that Deckard and Rachel find paradise, whereas Pris and Roy die. Pris and Roy do not find their Paradise at the end of the film because Roy rebelled against Tyrell, his God, in demanding to become immortal. In doing this questionable act, he destroyed any possibility of entering back into the Garden of Eden. Deckard and Rachel, on the other hand, are able to run away and stay alive together, thus â€Å"Deckard escapes ‘into a new Eden with a new Eve, hoping to regain at least a personal paradise. † (Romero, 115) Throughout Blade Runner, the idea of immortality and the desire to be like the creator is quite recurrent. The great strength of Blade Runner was that it successfully dealt with the tenuous nature of human life, and examined what really makes a person human. The film was meticulously crafted, and created a world which was decadent, dirty and yet strangely beautiful. The same can be said of its inhabitants, and maybe of all of us.

The Sustainabile Production Of Palm Oil Environmental Sciences Essay

This undertaking is centered on how the sustainability construction can be used to aline the environmental friendly patterns of palm oil production. It gathers together the fiscal and economic, environmental and societal dimensions of the concern. The methodological analysis consists of a straightforward analysis of the sustainability construct that includes three indispensable facets. The foremost one is the high income program of humanising the fiscal, economic and societal benefits and diminishing the environmental effects of the activities of oil thenar agribusiness over both the short- and long-terms. Second, in beef uping relationships and partnerships by familiarising and working with the employees, investors and stakeholders to talk about their demands and those of the industry in increasing the production of high quality merchandises from palm oil and its merchandises. The 3rd one is by meaning the dependability and committedness in continuing the high ethical motives of the industry in its daily procedures by bring forthing zero waste by full usage of its byproducts thereby diminishing pollution. It is our belief that industries are making the right thing by doing sustainability a portion of its twenty-four hours to twenty-four hours activity and it is besides our strong belief that the policies identified in the sustainability model are for the healthier growing of the industry in the twenty-first century.Work-packagesAt the clip this undertaking proposal was made, the word packaging is associated with the aim of this undertaking. They include To truly understand the value usage of the thenar oil To happen out other economic values of the oil thenar To place the by -products of oil thenar after treating and ways to better on the waste that is been generated. To truly understand the utility of a thenar tree. It is truly of import to understand that every portion of a thenar tree is significantly utile The procedures involved in the production of a thenar tree. To foreground ways in which palm oil production could be made more feasible in the production concatenation. To measure the possible part of clean ( er ) engineering to increase the environmental public presentation of the rough palm oil industry To analyze application barriers for cleaner production in rough palm oil industry To bring forth constructs for traveling the palm oil industry towards sustainabilityExpected ResultsIt is expected that this undertaking will demo assorted procedures involved in the production of palm oil. It will besides foreground countries that require betterment in footings of electricity coevals which could be used at the factory, watercourse production which is used in the sterilisation procedure utilizing the waste that is been generated from the factory. This undertaking will travel a long manner in doing us to understand the assorted merchandises which could be produced from the waste generated from the factory like the empty fruit brunch which could be in the production of soap and detergents, other merchandises which could be made from nonedible palm oil like Candles, Printing inks, Biodiesel, acids to lubricate fibres in the fabric industry, Cosmetics.Technical hazard anticipatedThis undertaking will non be expecting any proficient hazard. This is because the undertaking would be based on the research and audience from relevant thenar oil factory.Resources needSome of import resources will be needed for this undertaking. These resources will include: Internet information Information from oil factory Library informationBeneficiaries of the workThis undertaking will learn me some of import utilizations of palm oil and besides others uses that could be obtained from the waste that is been generated from the factory. I will besides larn some environmental issues that will be associated with the production of palm oil. This undertaking will be good to industries that produce palm oil for the efficient and feasible ways of palm oil production.IntroductionHistorical development of the universe thenar oilThe beginning of palm oil started in the rain wood of West Africa, where it was used as a footing of oil and vitamins. Its ingestion has been for more than 5,000 old ages. ( Chavalparit, 2006 ) Presently the oil thenar tree can be seen in many tropical states in Asia, Africa and Latin America. The most critical countries of oil thenar agribusiness is in South East Asia. States like Malaysia, Indonesia and Thailand produce about 80 % of the universe ‘s palm oil ( Gopal, 2001 ) . Oil thenar seeds were introduced to Indonesia and Malaysia in 1848 and 1875 severally and the first industrial oil thenar plantation was introduced in Malaysia in 1917. ( Chavalparit, 2006 ) The autumn in monetary value gum elastic in the late 1920s exhilarated the agribusiness of oil thenar in Malaysia at that clip ; Nig eria and Zaire were the prima thenar oil manufacturers in the universe. From 1960-1995, the palm oil industry in Malaysia displayed a really fast development and of all time since it has been the universe ‘s prima exporter of thenar oil since 1966 replacing Nigeria, which had been the major maker and exporter since the debut of palm oil into the universe market. ( Chavalparit, 2006 ) More late, sustainability has received inordinate consideration with battles to integrate it into the palm oil concern scheme. In the sustainability model, the environmental, economic and societal characteristics are studied for their influences in both the short-run and long-terms. The three pronged policy of high income, value add-on and nothing waste are examined as portion of the journey towards corporate sustainability. Making so has one time once more revealed the benefits of the harvest in supplying oil to the universe. Oil thenar ( Elaeis guineensis ) was originated in the tropical rain forest part of West Africa and is one of the taking commercial oil harvests in that part. ( FAO ) The agribusiness of oil thenar serves as a agency of income for several people and truly the agrarian civilization of 1000000s of people in West Africa. The mention to oil thenar as a harvest of several values underlines its pecuniary importance. It consist of critical constituents which includes ; the fronds, the foliages, the bole and the roots which are used for legion intents which ranges from palm oil, thenar meat oil, thenar vino, broom, and palm meats cake. Review on the sustainable agribusiness is critical due to the planetary involvement on how palm oil plantations have evolved and a set of principles/ guidelines are necessary for the production of palm oil. Many indispensable advantages are antecedently within the oil thenar system of works physiology of high productiveness and effectual C assimilation. Oil th enar is ascribed with its great oil output per unit country. It yields two types of oils from the same fruit. They are palm meats oil from the seed or kernel inside the hard-shell mesocarp and palm oil from the flesh or meso carp. ( Y. Basiron, 2007 ) The thenar meat besides produces a left over merchandise which is known as thenar meat repast, which could be used to feed animate beings. These oils are taken out by cautious split-up at different phases of the milling procedure. The production of Palm meat is about 10 % of the sum of palm oil produced. Both oils have dissimilar utilizations and market mercantile establishments. The oil from the flesh or mesocarp ( palm oil ) is used mostly for nutrient, while the oil from the meat goes largely into the oleochemical industry for the production of soaps, detergents and toilet articles merchandises. Numerous biomass merchandises produced from the oil thenar are non used up efficaciously. Production workss or handle oil Millss often prod uce big sums of fibre-type merchandises which are in the signifier of empty fruit Bunches and fruit mesocarp fibers, which are besides used back in the plantation for mulching and other agricultural intents. Fruits fiber and the meat shell are used to bring forth electricity and steam for the factory by firing them inside the boiler. The easiness to entree energy at the factory helps to cut down the cost of palm oil production in relation to the energy required to pull out the meat and the oil. The oil been produced from the thenar histories for approximately 10 % of the entire dry biomass while the other 90 % shows a important beginning of fibre cellulosic stuff which awaits commercial use. It could be anticipated that upcoming biofuel will be centered on the alteration of cellulosic fiber or biomass into liquid fuel. This makes the oil thenar truly attractive as a approaching beginning of renewable energy from the biomass which, if decently harnessed sagely, will heighten the sust ainable production of palm oil. In the bio-based economic system, the handiness of biomass as feedstock for energy and merchandises will reasonably depend on the remains obtained from the agro-food concatenation. In this survey, the thought of increasing the sustainability of the thenar oil value concatenation will be expounded with the purpose to reap a verifiable sustainable biomass. It is made known that a common usage of both the valued comestible oil and biomass remains will ensue in a more sustainable value concatenation. In other words, it should be environmentally sound, economically feasible and socially acceptable. Palm oil production produces big measures of biomass byproduct which is five times the oil production and they are non utilised efficaciously to add value to the production concatenation. The present thenar oil production agreement is largely seen as unsustainable because of negative effects on biodiversity such as harm of virgin woods and nursery gas emanations related with bing waste dumping methods. The ingestion of byproducts for energy and green chemicals provides positions for be aftering a â€Å" certified † sustainable nutrient oil production concatenation that will accommodate good in the development of a bio-based economic system. The chief subjects for treatment of sustainable palm oil production so far, has focused on the jobs of plague and H2O direction, rain forest loss, biodiversity, dirt birthrate and reproduction and the emanation of nursery gasses. Exploiting the gettable energy that could be obtained from the biomass byproducts has been known and in most instances remains from oil production are used to present the energy necessary to run the works operation. This survey will concentrate at chances to work the bountifully gettable biomass wastes ( fiber, imperativeness bar, thenar foreparts, empty fruit Bunches, shells, etc. ) as renewable resources for fresh merchandises and energy that develop the sustainability of the palm oil production.ApproachFirst the possible usage of palm oil byproducts as a sustainable biomass beginning would be assessed by researching the gross handiness of byproducts, so factors to be considered in finding the possible net biomass handiness. The ensuing stairss will be tak en: The entire production of end-products and byproducts will be enumerated by giving a gross biomass production image. Then the bing concrete and jutting utilizations of the byproducts will be made available, in add-on, a belief treatment on the operation rate and efficiency of the usage, possible restraints will be reported to do byproducts available for energy and other usage. A short treatment will be given on the possibility of increasing the sustainability of the palm oil production by optimum byproduct use for energy and other intentsMerchandises and byproducts in the palm oil production concatenationBelow is the list of merchandises and by merchandises in the palm oil production concatenation at the field and at the factory. Palm meats cake PKC Crude palm oil CPO Kernel oil KO Oil thenar fronds OPF Empty fruit clump EFB Palm oil factory effluent POME Rootss Trucks Fiber Shell Some of these merchandises and by merchandises contains some foods which include N, K, P, Mg, Ca and besides H2O. Form this, it is seen that the sum of biomass is really big both in the field and at the factory. For illustration in Malaysia and Indonesia, which accounts about 50 % and 1/3 of universe thenar oil production severally, figures shows that the sum of biomass at the factory is estimated at 30 to 50 million dozenss and 70 to 80 dozenss at the field. These figures are conservative dry weight estimations.Practical and proposed utilizations of palm oil byproductsBelow are the list of practical and some proposed utilizations of palm oil by- merchandise Merchandises composing current/ possible usage Remark OPF Crude fiber, protein Mulch, mush, fiber, provender Distributed over plantation Root Mulch Excessively much available at one time, deracinating disturbs the dirt Short pantss Mulch, fibre board Excessively much available at one time, frequently at distant site of plantation EFB Cellulose, hemicelluloses, lignin Mulch, fuel, clump ash, fibre board, mush, paper EFB less good suited as fuel than fiber or shell and does roll up frequently Fiber Lignin Fuel for factory, fibre board Shell Fuel for factory, activated C briquette, atom board Silicate signifiers scale when burned Pome Suspended solids Methane production, fertiliser, provender, soap Methane emanation, river pollution are a job when non managed decently. PKC Oil, petroleum fiber, protein Feed, fertiliser Feed possible non to the full used. From the tabular array above, it shows that at present, most byproducts are used or disposed of within the system for agricultural intent like mulching or fertiliser and for energy production at the factory. Soon merely a part of the entire byproducts are utilised as fuel feedstock in works operations. Particularly, the EFB is barely used and this creates debatable consequence for its disposal since unfastened field/pile combustion is frequently no longer allowed. Effluent from the Palm oil factory is besides hardly used and this creates a job at the oil production Millss. This shows clearly that biomass use is non enhanced and that there is a demand for other utilizations. It is hard to acquire computed informations on the present usage of byproducts and peculiarly on the efficiency of such usage. In the undermentioned paragraphs I would wish discourse the issue of current use rate and efficiency of such utilizations.Use rate:Malaysia has rather a high use for field byproducts ( 80 to 95 % ) as mulch and for shells and fiber as fuel for the Millss ( 90 % ) . For POME and EFB the use rates are much lower ( 35 to 65 % ) ( Gurmit, 1999 ) Apparently the stuff is non easy used for energy production and benefits of returning the stuff to the field as mulch / fertiliser are considered excessively low to countervail the cost. Consequently literature indicates that these merchandises frequently form environmental jobs bring forthing methane and polluting waterways. A big figure of enterprises are afoot to happen ways of extenuating this job. In Yeoh ( 2004 ) it is estimated that in Malaysia methane emanation from unfastened of POME pools sum to 225.000 dozenss ( 1999 ) , which is tantamount to 5,17 million dozenss of CO2, or 3.6 % of the estimated entire emanations in Malaysia. Empty fruit Bunches are less attractive as a boiler fuel and are hence by and large non used for energy. For other states utilization rates should be lower than in Malaysia which has the most advanced thenar oil production system.Efficiency of use:Again, it is difficult to happen quantified informations here. It was discovered that the palm oil industry is one of those uncommon industries where really small effort is made to salvage energy. ( Husain et al, 2003 ) . The energy balance in a typical thenar oil factory is far from premier and there is significant possibility for betterment. Soon most Millss maps on low force per unit area boilers bring forthing steam for operating. In Malaysia, high force per unit area boiler systems are used to bring forth electricity and steam for operation at the factory and supply to the grid. It was predicted that signifier 1999 the annual thenar oil factory remains will ensue to 18 million dozenss of biomass big plenty to bring forthing 3197 GWh and 31.5 million dozenss of POME with a coevals potency of for 1587 GWh. Hashim ( 2005 ) This postulation was low compared to Yeoh ( 2004 ) who predicted that 2250 GWh electricity can be produced from POME through biogas. ( for 1999 informations ) . Based on the figures from Hashim ( 2005 ) the complete electricity bring forthing capacity from factory remains was given as 5000 GWh. Field remains amounted to twice the measure of biomass at factory. This excluded the roots. From the figures given above it shows that in Malaysia, the electricity supply potency is about15000 GWh. Malaysia histories for 50 % of the universe thenar oil production nationally, 30000 GWh of electricity can be produced from Palm oil remains. Menon ( hypertext transfer protocol: //www.ptm.org.my/biogen ) associated the additions from utilizing EFB as mulch in Fieldss ( alimentary value subtraction logistics costs ) and the net income when used for electricity production. It was discovered that the returns for electricity production was 3.5 times higher. Indeed, there are a figure of creativenesss which are present in Malaysia for the production of electricity from the by-product of thenar oil which are delivered to the grid. It must be observed that electricity coevals through combustion green goodss ash which encloses largely P and K and other foods which could still be reused in the plantation. The above illustration was based on electricity production to the grid. But still, several Millss are excessively unaccessible to bring forth electricity to the grid and other by-product mercantile establishments should besides be considered such as wood coal, pyrolysis oil, HTU oil, paper mush, fibre board, etc. In under developed or developing states, Millss will be excessively little to justify investings in the transition system and small informations and factory remains for efficiency and reuse of field could be found. Obviously recycling of POME and EFB is really limited.Discussion and decisionsIn the Palm Oil value concatenation there is an overall excess of byproducts and the use rate of these byproducts is low, as is particularly the instance for wastewater and empty fruit Bunches. For other mill by- merchandises the efficiency of the application can clearly be increased. For field residues, the chief use now is disposal as mulch and fertilizer. The efficiency and effectivit y of this application could non be determined here. Still this will depend on local conditions and it should be possible to give indicants of what recycling or valorisation system will be optimum here. By-products are considered at best as a nuisance which may take to environmental jobs. As the bio based economic system develops and markets for C impersonal merchandises grow those byproducts should be seen as resource. The first effects are going clear with bringing of sustainable thenar oil waste electricity to the grid in Malaysia. The primary benefit of external demand for byproducts is the resolution of jobs refering fouling byproducts and increasing the profitableness of the production by: aˆ? balanced recycling foods and C at the field, aˆ? increasing the efficiency of boiler fuel use at the factory aˆ? supplies of excess energy to local electricity cyberspace fresh economic activity and coevals of local employment by transition of biomass residues in value added merchandises. The increased food recycling will increase dirt birthrate and increase sustainability of palm oil production. Systems that minimise the remotion of foods and C from the system should be preferred. Still non all C and foods have to be re-cycled. What the optimum is between bio mass use and recycling varies harmonizing to dirt and clime. In the instance that external demand for byproducts of palm oil production materialises, larger sums of byproducts will go available. The palm oil industry will hold to weigh the ain demand for fuel and the demand for recycling of foods and dirt C against the cost of fertilizer and the net incomes of biomass transition. It is of import to cognize what are the optimal conditions here in order to plan sustainable systems that besides produce big measures of biomass for energy and merchandises. A really unsmooth conjecture is that 25 to 50 % of the byproducts may be available for energy export ( matching approximately to 30-60 million dozenss dry weight biomass ) . It would be a good development if the byproducts from Palm oil production were considered as a possible resource for CO2 impersonal energy and merchandises alternatively of a waste. A much more elaborate survey into the net mass balance and possible biomass production from the palm oil concatenation and the possibilities of happening added value for these merchandises in a biobased economic system is indispensable for developing economically, socially and environmentally sustainable palm oil systems. The acknowledgment that using byproducts for added value is good to the sustainability of palm oil production is indispensable for attesting the sustainability of the palm oil biomass energy and merchandises. Multi-stakeholder engagement is required for turn toing the sustainability of the nutrient oil supply concatenation. This would besides include foreigner ( non-food ) industries involved in energy and fiber merchandises selling. More information is needed to find how much biomass is needed at the factory for works operations and how efficient this usage is, how much foods can be removed from the system without impacting sustainability ( alimentary and C recycling ) , rating of the competitory potency of supplies to the market of energy, merchandises and C arrested development. More quantified information is needed on states outside Malaysia that have similar thenar oil waste disposal jobs and potencies to use these merchandises as a resource.