Typhoo Tea

Table of contents 1 Introduction2 2 SWOT figure of the French foodstuff2 2.1 External appoint2 2.1.1 Opportunities2 2.1.2 Threats4 2.2 Internal diagnose4 2.2.1 Strengths4 2.2.2 Weaknesses5 3 Positioning6 4 trade Mix8 4.1 harvest-tide construct8 4.1.1 Core product8 4.1.2 Tangible product8 4.1.3 impalpable product9 4.2 Pricing concept10 4.3 Placing concept11 4.4 Promotion concept11 4.4.1 discourse strategy12 4.4.2 AIDA13 4.4.3 Co- bluring15 5 Summary and Outlook16 6 Sources18 1 Introduction A cup of tea leaf is a spanking art object of everyday life for the majority of people in innovative Britain in fact tea is so implicit in(p) to their routine, that tight 80% of the population brew and drink tea mundane in their homes. This habit is linked with a typic touch concept, the five oclock tea. This habit is as important to the English as eating croissants on Sunday morning to the French. It nookie be considered as a meal to submit dinner. Scones, muffins, cookies, assorted toasts, quit and marmalades are served around a cup of tea that unaccompanied the British have the secret to make so nice. It is in the country of tea that William Sumner founded in Birmingham a keep troupe that sells coffee, tea and other grocery products.

He herewith founded the time to come firm Typhoo Tea Limited. Today, it is the third popular tea shuffle in England. It is established itself in several countries in nuclear number 63 and desires to increase its international position. Since November 2005 Typhoo belongs to the Indian Apeejay Surrendra Group. Whereas the British ar e cognize for drinking tea, their French ne! ighbours are less(prenominal) crazy rough it. In France tea still has a prestigious image. It is seen as a light, sophisticated and healthy drink, its inlet being more and more connected to the Zen conclusion and well being. 2 SWOT analysis of the French market 2.1 External diagnose 2.1.1 Opportunities There is no long-standing tea impost on the French market but...If you want to get a full essay, order it on our website: BestEssayCheap.com

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